What Is Shopify Australia and How Does It Work?

what is shopify

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If you’re looking into expanding your retail store online or starting an eCommerce business from scratch, Shopify is your first stop.

Let our TakeATumble team answer the question “What is Shopify Australia?” and unveil the many possibilities this platform has to offer. 

What is Shopify?

Shopify is an all-in-one eCommerce platform that will help you optimize your online and in-store purchases. It can strengthen your online presence and make your retail store recognizable to customers worldwide.

As an SME business owner, if you’re only looking to include socially aware solutions, you’ll be happy to know that Shopify invests $5 million annually as part of their Sustainability Fund, whereas their Social Impact Initiatives are focused on encouraging entrepreneurship within diverse groups.

Shopify Features

The essential features you’ll be using most frequently are:

  • Website Builder–create and manage your online store, with many customisation possibilities that come with intuitive templates, extensions and plug-ins.
  • Blogging Platform–a world on its own, your business blog can be a place to publish and categorise all your articles or create lookbooks.

Shopping Cart

What probably concerns you the most is the safety and functionality of the shopping cart. Shopify made sure that transaction security is guaranteed by the 256-bit SSL certificate, the one banks are relying on.

Moreover, they simplified the whole process by including automatic options such as:

  • Automatic carrier shipping rates
  • Automatic emails for abandoned shopping carts
  • Automatic taxes.

As for payment options, you’ll be able to accept credit cards (Visa, MasterCard, American Express, Discover), as well as over a hundred payment gateways, e.g. PayPal.

Store Management

There are quite a few useful features that’ll help your online store run smoothly:

  • Customer Profiles–gives you insight into customer behaviour, which should help you adapt your offer and maximise sales.
  • Customer Accounts–customers don’t need to create an account for checkout, but this option will, however, encourage them to repeat shopping.
  • Dropshipping–you can easily set up your Shopify dropshipping Australia business by integrating it with apps, such as Ordoro, Inventory Source, and more.

Marketing & SEO

When it comes to your store’s visibility, Shopify went above and beyond to make it happen with:

  • Google Ads Credits–you’ll get $100 of Google advertising with each $25 spent.
  • Sell on Facebook–your customers can purchase directly from this network.
  • Discounts, Gift Cards, Social Media Integration, and more.

How Much is Shopify?

There are three core Shopify plans to choose from:

BasicStandardAdvanced
US$29/month*US$79/monthUS$299/month

*While Shopify Payments credit card fees are billed in your selected currency, your monthly subscription fees are billed in US dollars.

With all three plans, you get a website and a blog, with the possibility of listing an unlimited number of products, and 24/7 customer service. However, the number of staff accounts varies significantly–the Basic plan includes only two, the Standard 5, and the Advanced 15.

Moreover, if you’re planning on selling in multiple languages or with international domains and prices, we recommend switching to the Standard or the Advanced plan. However, if you’re looking into selling a wider range of merchandise, consider giving a chance to online marketplaces.

It’s important to emphasize that, with every plan, you get Shopify Payments, which is a stand-alone payment provider that’ll equip you with quick payouts, competitive rates, and an insight into your finances.

Before choosing which plan to purchase, you can test it within the 14-day trial period. And if for some reason Shopify doesn’t turn out to be an ideal option for you, you can go ahead and try Etsy.

What is Shopify Lite?

This plan is for those who are looking to sell in-person or add a buy button to their existing website. You’ll get features to view reports, issue gift cards, and split bills, among others.

Shopify Lite costs US$9/month and, like the regular plans, you can try it out free for 14 days.

Hire a Shopify Expert

Shopify offers you the possibility of hiring one of their experts to help you in whichever area you need assistance with, such as coding or marketing strategies. Browse their Experts Marketplace to find the right person by looking into their previous work and discussing any important details.

Get a proposal from them and choose between two payment methods: fixed-price jobs or an hourly rate. Any potential disputes can be handled by their Support Team and keep in mind that all invoices should be in USD.

Setting up & Templates

What’s good with Shopify templates is that you can have zero knowledge about web design and still manage to create an astonishing online store for yourself, thanks to their intuitive, beginner-friendly templates. And did we mention you can translate them to any language you like?

Although there are over 70 pre-designed themes, only several themes and templates are free. If you consider yourself to be tech-savvy, you can even build your own theme or, why not, develop your Shopify app.

Your Shopify store design will be fully responsive to different types of devices. What’s more, you’ll have access to HTML and CSS, meaning that you’ll be able to customize your store however and whenever you like.

At this point, you’ll also want to choose your preferred type of form. Ecommerce practice showed that multi-step forms generate significantly more conversion when compared to longer forms.

Shopify POS

Shopify has optimized the process of making sales in person by introducing its Point of Sales device and software. Here are the benefits:

  • Easily integrate your POS hardware, software, and payments.
  • Accept payments anywhere with this wireless POS.
  • Sync inventory everywhere you sell.
  • Low credit card rates.
  • Compatible with most devices, including scanners, printers, and more.

What you’ll need is just a Shopify card reader and a smartphone or a tablet. In fact, you can use this POS even without the Shopify card reader, but that way it won’t be fully integrated and you’ll have to manually track it.

Anyway, using POS can come especially handy if you’re selling merchandise at markets or other pop-up events, but also with local delivery and shipping. Even if you were using a different POS up until now, Shopify made it easy to migrate your data to their POS.

With each Shopify POS purchase, you get a 1-year warranty, free shipping and returns, and 24/7 customer service.

Shopify Customer Service

With each plan, you get access to a 24/7 support center by simply logging into your Shopify account. However, if you choose not to log in, you can still access some sections of its options, such as browsing common articles or forum discussions.

The Help Centre will provide you with step-by-step guides and thorough answers on how to migrate your store to Shopify, but will also give you advice on managing your account and expanding your online store.

What’s more, it’ll advise you on where to find free stock photos, how to generate the best business name, or help you with the logo-making process.

For novice users, there’s also a two-hour-long video course on how to design your online store with zero experience that covers all the steps of the process.

The Shopify community accounts for almost 1 million members with whom you can discuss industry practice, create collaborations, and discover networking opportunities.

Domain & Hosting

Domains are purchased via third-party sellers, such as Google Domains, GoDaddy, or whichever you prefer and connected to your Shopify store. However, all costs and issues related to the domain should be handled with your provider.

If you choose so, you can also purchase a domain through Shopify for around US$14/year, which will then allow you to:

  • Easily edit domain settings of your Shopify store;
  • Create additional subdomains;
  • Set up a forwarding email address;
  • Pay and renew your domain.

As per usual, domains bought via Shopify should also be renewed annually. But, if you want to make sure your domain doesn’t expire, you can also enable the auto-renew option.

Since they have recently moved their domain settings from Online Store to a specific section, here are the instructions on how to purchase a domain from Shopify:

  • Go to Settings/Domains
  • Choose the option ‘Buy a new domain’
  • Type in your preferred domain name
  • Look into available extensions and their prices
  • When you settle on one option, click on ‘Buy’

On the other side, email hosting isn’t provided by Shopify, so you’ll need to reach out to a third-party seller, such as Google Workspace or Zoho Mail. Last but not least, make sure to choose the email marketing software that suits you best and integrate a CTA to your store within the email for maximum conversion rate.

Is Shopify Worth It? 

Being a pioneer in the eCommerce market, Shopify really has it all–at least all the essentials you need if you’re selling merchandise online. From website building to store management, marketing, and blogging, you’ll be able to find safe options that go in favor of both you, as a business owner, as well as your customers.

However, some users weren’t fans of its pricing models, meaning that within basic plans you don’t get as many advanced features. If this is the case with you, you can always check out the alternatives.

FAQs:

1. What is Shopify and how does it work?

Shopify is an eCommerce platform that’ll equip you with all the necessary tools for successfully running an online store, but will also improve your selling experience in a retail store.

2. Is Shopify legal in Australia?

If you’re wondering what is Shopify Australia and if it is legal, we assure you it is, and you can find all the explanations in this review.

3. Can you sell on Shopify in Australia?

Yes, Shopify is available in Australia and you’ll be able to sell your merchandise to customers worldwide.

4. Is Shopify better than Amazon?

Although Amazon’s Individual plan is better for small traders, Shopify gives better overall value. It’s less expensive than Amazon’s Professional plan, and its price is more flexible and transparent, making it easier to budget for.

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