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Are you planning an automated email campaign and are torn between two powerhouse suites—GetResponse and Mailchimp—an industry pioneer with impeccable results vs an increasingly popular go-to solution?
Both are among the best marketing tools out there, but which one is right for you? We give you our verdict in this GetResponse vs Mailchimp comparison.
The Famous Get Response vs Mailchimp Rivalry
Nowadays, content marketing solutions go above and beyond to stay relevant and enable a lot of integrations so you never have to leave their software.
For example, you can use their intuitive website builders or hire a professional to create one for you and connect it to your email marketing software of choice.
Two names have crystallised their positions when it comes to sending an adequate commercial message and are constantly cited as the industry leaders. If you’re a marketer yourself, you’ve probably heard of the Mailchimp vs GetResponse dilemma.
So let’s break down their current offerings to find out their advantages and disadvantages.
A Side-By-Side Comparison
|Features||Basic features plus event management tools and SMS marketing||Regularly adds new features, plenty of auxiliary marketing tools|
|Reporting and analytics||Link activity, A/B testing, campaign comparison||A/B testing, smart recommendations, reports, campaign benchmarking|
|Pricing||Free version, plans from A$20||Free version, infrequent sender custom plan, charity and NGO discount, plans from $11 (around A$15)|
|Support||24/7 support, no phone line, 96% customer satisfaction||24/7 support, phone line, 92% customer satisfaction|
How to Know Which One’s for You
GR’s approach can be described as developing long-term digital marketing solutions, such as the Hydra platform to tackle spam. It’s a reliable, all-in-one software that allows you to manage your content marketing strategy without having to use as many different programs.
Even with the regular plans, it stays up-to-date with everything the industry has to offer, scoring the best marketing results in independent tests, but CleverReach also gets an honourable mention here.
Mailchimp has one innovative option, made for infrequent senders who won’t need regular plans, so it’s ideal to have a dedicated, more affordable solution. Moreover, it offers a 15% discount for nonprofits and charities.
It’s much more focused on an intuitive interface and giving advice to users, aiming to save them time, such as recommending the best time to reach out to customers. However, some advanced marketers may find this irritating.
What’s more, Mailchimp regularly adds new features, which could be exciting if you like to test out new things and switch up your strategy. Conversely, some users may find these changes confusing.
Our Final Verdict
GetResponse definitely has a better deliverability rate than Mailchimp; in fact, it has the best marketing results when compared to other alternatives.
However, Mailchimp might be stronger with analytics, since it goes beyond showing you data by advising you on your next steps. That said, it may be more suitable for novice users who still aren’t as confident with interpreting the data themselves.
We’d say Mailchimp is more dynamic and will allow you to introduce innovative methods, whereas GetResponse enables you to be consistent and recognizable to your audience.
Of course, it’s up to you to identify your needs and decide which of these tools would get the job done.
1. What is the difference between Mailchimp and GetResponse?
GetResponse and Mailchimp share core features and will offer you the essential tools for a successful digital marketing strategy.
However, they offer different plans, so make sure to check if your favourite functionalities are included in them and compare prices.
2. Is Mailchimp or GetResponse better?
It depends on your priorities and email marketing expertise. For example, Mailchimp is considered to be more beginner-friendly.
3. What is the best alternative to Mailchimp?
The best alternative to Mailchimp would definitely be GetResponse. We explain our reasoning as to why in this GetResponse vs Mailchimp review.