Marketers are always on the lookout for up-to-date email tools, and the one they seem to be enjoying most at the moment is GetResponse.
The company claims to have a 99% deliverability rate. But is this just a catchline, or is it truly reflective of the product’s success rate? Let’s get down to brass tacks in this GetResponse review and find out, shall we?
- SMS marketing
- Beginner-friendly email automation
- Multiple users per account
- Advanced features for experienced marketers
- No phone call support
- Unique features only available within pricier plans
- Value for money: 9
- Free version: 9.2
- Features: 9
- Deliverability: 9.5
- Ease of use: 8.7
- Customer support: 8.5
- Designs: 9
What is GetResponse?
GetResponse is a digital marketing software oriented towards big and small businesses to help with their email campaigns as part of broader marketing strategies.
Since the market is so competitive nowadays, these solutions have needed to grow and integrate more and more features. GR has been particularly successful at it, becoming one of the most popular email tools among marketers worldwide.
What we love most about GetResponse is that you never have to leave it—you can do almost anything marketing-related within this simple yet comprehensive online tool.
Moreover, it’s been successfully fighting spam emails since 2014 when it launched the Hydra platform for this exact purpose and now boasts a near-perfect deliverability rate.
Ecommerce with GetResponse
With GetResponse, you can make your emails shoppable and minimise the number of clicks that lead a customer to a purchase. Further, you get to:
- Set up your shop on GetResponse
- Get email integration for it
- Add products from your store
- Recommend similar products
- Send abandoned cart emails.
What’s more, on the official website, you’ll also find some useful ebooks such as an Email Marketing for Beginners guide or Best Email Marketing Services.
Not all email marketing solutions offer a free version, but GR does. Therefore, as a marketer or business owner, you can enjoy many of this marketing software’s benefits at no charge whatsoever.
It’s an excellent starting point to decide whether GetResponse is for you or if you should seek out an automated email solution that suits you better.
With a free plan, you get everything you need to set your marketing strategy on a solid foundation:
- Unlimited newsletters
- One landing page
- A website builder
- A custom domain
- A sign-up form.
You can choose between three subscription options—a monthly, an annual or a biannual plan. The yearly option includes an 18% discount, whereas the two-year one offers a generous 30% off. Let’s go through the details of each:
|Free and more:|
Autoresponders, Unlimited landing pages, Unlimited website builder, Basic segmentation, Email scheduling
|Basic and more:|
Marketing automation, Webinars, Three team members, Contact scoring and tagging, Advanced segmentation, Five sales funnels
|Plus and more:|
Unlimited email automation, Paid webinars, Five team members, eCommerce features, Web push notifications, Unlimited funnels
Note: The presented prices are calculated for 1,000 contacts. As your subscriber list grows (up to 100,000 contacts), the prices will go up accordingly.
A Custom-Made Business Solution
There’s also the option to sign up for GetResponse MAX, meaning you’d get a custom plan tailored specifically to your needs. It’s said to be the most optimised way to increase your profits through email marketing. You’d get all the features from the paid plans, plus:
- SMS marketing
- Transactional emails
- Account migration support
- Up to 500 team members
- Dedicated support
- Single sign-on (SSO)
- A dedicated IP address
There isn’t a specific price for this alternative, so you’d have to request a quote, describing your business and expectations, and an agent will reach out to you promptly.
GetResponse is abundant in features and includes almost everything the industry has come up with so far, namely:
- Email Marketing
You can craft beautifully designed newsletters and emails with the drag and drop editor, comparable to CleverReach, and preview them for both desktop and mobile. You can choose from among free professional templates and integrate your branding or create a new one from scratch.
You can also base your subscriber list on segmentation to maximise your messages’ impact. The best part is—it’s all available within the free plan.
- Website Builder
The integrated AI technology will guide you through the process of building your website in less than 15 minutes, so you don’t even need coding skills. An alternative email marketing tool to consider with a similar website builder is Constant Contact.
You can choose a template recommended for your industry niche. The design is responsive, so it’ll look just as intended on desktops, laptops, Macs, smartphones, etc.
Moreover, you can add pop-ups with updates and special offers. As for domains, you can choose a free one, integrate an existing one, or purchase one via GetResponse.
- Marketing Automation
Use time-saving prebuilt workflows or build your own email automation to nurture your relationship with new and existing customers and send them personalised emails.
You can also use the robust customer data to capture and convert leads, apply filters for precise targeting, and create automation events. This feature also allows you to put together a targeted campaign for your various customer groups.
You can host an unlimited number of webinars for up to 1,000 attendees. In addition, you can include a total of three presenters and store up to 20GB of recordings in-cloud.
This isn’t software you’ll need to download since you can do everything within your existing GetResponse account with a simple login.
With interactive tools such as whiteboards and polls, CTAs and an integrated subscriber list, this might be the best webinar solution for your business.
- Paid Ads
Paid ads can boost your promotion most efficiently. These optimised advertisements will target your existing customers with content they’d be interested in.
Not only that, but new people will be able to discover you. Even those who left your page can be reached through new, relevant ads on Facebook, Instagram or Google Search Ads.
- Web Push Notifications
You can write a message of your choice to encourage sign-ups, design it to stand out and implement your logo for that added brand awareness. This is also an excellent way to capture the attention of potential customers while they’re browsing and guide them to your website.
You can monitor the number of views and clicks and adjust your strategy based on user behaviour to boot.
- SMS Marketing
Powerful like SendinBlue, you can create an automated SMS campaign to complement your multichannel marketing strategy, you can get up to 100,000 messages depending on which plan you choose.
This feature also lets you use an URL shortener, choose the appropriate time, personalise the content, view campaign analytics and more, all of it compliant with GDPR.
And there are many more features to explore besides, such as Landing Pages, Live Chat and Conversion Funnels. That said, it’s definitely among the most all-encompassing email marketing tools on the market.
According to GetResponse’s website, 96% of its customers have had a positive experience with its support team. Namely, if you need further help or clarification, there are many ways to get a response from the company, such as:
- Live Chat—Available 24/7.
- Email Support—Available in eight languages, including English, German, French, and Italian.
- Blog—Expert posts on the hottest industry topics.
- Resources—An extensive collection of webinars, infographics, videos, guides, etc.
- Case Studies—Examples of customers’ successes and challenges.
- Help Centre—A base of categorised articles and videos to get you started.
- Social Media—Ask a question or provide feedback via Facebook, Instagram, LinkedIn, Twitter, Pinterest, or YouTube.
As you might’ve noticed, GetResponse doesn’t have a dedicated phone line for customer issues. If this is an essential feature for you, there are other email tools for you to check out that even have designated numbers for the Australian market, available at almost all times.
So, Is This the Email Software for You?
GetResponse is definitely a reliable email marketing tool, comprehensive enough to provide you with a number of features that target different campaign goals and groups.
However, if some of the features that are important to you are only listed within the pricier plans which exceed your budget, you can check out the available alternatives.
1. Is the GetResponse app legit?
Yes—the company has been in the marketing business for over 20 years, it’s received important industry acknowledgements, and works with clients such as Ikea, Revolut, etc.
2. What is GetResponse used for?
This email marketing tool can be used to craft newsletters, build a business website or landing page, create webinars, and more.
3. How much does GetResponse cost?
Its paid plans start from A$20 per month, but it depends on the type of plan and the number of contacts. You can find a detailed breakdown of the subscription options and features further up in our GetResponse review.