Australia Most Popular Social Media Sites [2022]

Australia most popular social media sites

People all over the world use social media platforms for fun, catching up, business, and much more. Using digital media is a great way to express yourself, either for business or personal reasons.

Knowing Australia most popular social media sites and some fascinating stats about them will help you understand the apps and maximise your benefit of using them.

Read on to find out more.

How to choose the best social media channels for your business

By choosing the right social media to use, you can get numerous benefits, such as better content promotion, brand recognition and reliability, networking and partnership opportunities, easier communication, and many more. Therefore, finding the right social media to promote your business is extremely important.

These tips will help you find the most suitable top social media sites to use for your business and expand it with ease:

  • Make a list and a profile of your ideal customers
  • Take a look at social media statistics and see which ones are mostly used by your target group
  • Determine which types of content your audience responds to the most
  • Analyse your network and digital marketing if you use any
  • Make a list of outcomes you expect from the social media coverage.

Different social media have different purposes, but the basic features of successful and globally used social media platforms are almost the same. What makes them most popular social media apps are:

  • Number of accounts and users
  • Ease of use
  • Innovative features
  • Ability to make connections
  • Customisation of personal profile
  • Ability to be seen and go viral 
  • Integration with other digital media 
  • Content variety

Let’s check out the 5 of Australia most popular social media sites.


Facebook is one of the oldest and most used social media in the world. It is a universal social media for all sorts of content, posts, videos, and digital marketing.

Facebook in Australia had around 17 million monthly users in 2021, half a million more than in 2020. Facebook research shows that most Australian users are students, millennials, and mums.  80% of Australians aged 16 to 24 use the platform every day.

The average monthly time spent per user on Facebook in Australia is around 18.2 hours, according to 2020 statistics.

Facebook advertising costs in Australia are higher than the average, with the average cost of FB ads in Australia being between $1 and $3 for CPC.


Youtube includes various types of content: videos, vlogs, tutorials, music, and much more. Because of its variety in content, YouTube came in second on the top websites by traffic in Australia list, right behind Google.

Research has shown instead of reading a user manual or talking to an expert, 54% of Australians are most likely to turn to Youtube for advice

In 2020-2021, nearly 60% of adult Aussies watched digital video content on their smartphones, while the average YouTube watching session lasts over 40 minutes.

The unique 16.5 million Australian visitors per month made Youtube one of the top social media sites in 2021. In comparison to 2020, the number grew by half a million. 


Instagram, the leader for visual content like reels, photos, and videos, is home to influencers, private accounts, and creative businesses. It has 10 million active users in Australia a month.

The new daily features like effects, trends, hashtags and engaging reels are among the many reasons why this social media is used. Aussies monthly spend approximately 8.1 hours using the app.

In June 2021, 58.6% of the Australian users were women, and the largest user group for both men and women is from 25 to 34 years old. 


Moving on to the app designed for instant messaging and voice and video calling, WhatsApp has 12 million monthly users from Australia.

On a global scale, WhatsApp is the number one mobile messenger app with more than two billion users. Surprisingly, it has a better ranking than Facebook Messenger.

Australians usually spend around 6 hours a month using the app because of its secure messaging system


LinkedIn found its place on the list of most popular social media platforms because of its focus on the professional lives of its users. LinkedIn is the right place to find or offer a job, take courses or share your achievements. 

The outstanding performance of this platform shows that over 122 million people worldwide have gotten a job interview thanks to LinkedIn and around 35.5 have been hired through LinkedIn. 

6.5 million Australian users, most of which are 25 to 34 years old, visit LinkedIn monthly.

Other social media platforms 

Other social media platforms worth mentioning because of their popularity and a great amount of monthly Australian users are:

  • Snapchat – 6.4 million  users
  • Twitter –  5.8 million users
  • Tinder –  4 million users
  • Tumblr – 3.7 million users
  • WeChat – 2.9 million users
  • TripAdvisor – 2.8 million users
  • Yelp – 1.5 million users
  • Tik Tok – 1.1 million users
  • Flickr – 450,000 users
  • Pinterest – 290,000 users

Wrapping up 

The number of social media users grows together with the worldwide internet coverage and mass usage.
Knowing all the interesting facts and stats about Australia most popular social media sites will help you grow your network or business.


1. What social media do Millennials use in Australia?

According to statistics,  Australia most popular social media sites for Millennials are Facebook, Youtube, and Instagram. 90% of Millennials in Australia use Facebook; Youtube is used by 88% of Australian Millennials, while Instagram has 61%, Millennial users.

The three most popular social media apps by monthly active users are Facebook, then Youtube, and WhatsApp. 

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