Selling Online: The Best Online Marketplaces in Australia

Online Marketplaces in Australia

Online marketplaces in Australia presence is the best way to attract more buyers to your business. With there being more than 58 million online shoppers, a huge amount of people can get access to your products no matter where they are.

If you want to know how to buy and sell online, and what the best online marketplaces and selling platforms in Australia are, here’s everything you need to know.

What is an Online Marketplace?

An online marketplace is a multichannel eCommerce platform, where online users can shop and buy products without leaving their homes. 

Aussies love to buy online, as from July 2020 to July 2021, Australia’s online shopping grew almost 32%. Marketplaces make buying and selling online easier than ever. Buyers can make purchases through the marketplace app or website, and sellers can easily manage and sort orders to generate an income.

How to Choose a Marketplace?

There are many successful online marketplaces – from Asos and Amazon for established businesses to Etsy, eBay, and Depop for smaller businesses or personal sales. 

Choosing the right marketplace in Australia will depend on your audience, fees, ease of use, and type of product. 

1. Target audience

The marketplace you choose and its success will largely depend on your target audience. If you are aiming for younger generations who like to shop for vintage clothing, then Depop and eBay are great choices.

If your goal is to gain customers who mostly buy household or storage organising items, Amazon or Etsy will help you reach a larger audience.

2. Fees

Some marketplaces charge fees for listing your items, while others do not. If your plan is to use an online marketplace for business and reach more people, you should consider using such marketplaces. 

Keep in mind that eBay and Amazon charge fees depending on the listing, and that they might also take a cut of the sale price.

3. Ease of use/accessibility

Some online marketplaces, like Depop, are easy to create and use, which can help your gain more customers. Others, like Amazon or Etsy, might prove more difficult for some people. 

Therefore, choosing a marketplace based on its ease of use is one of the key elements in the online presence of your business. However, you can also opt for the most commonly used websites, since that way you can reach a larger audience.

Online Marketplaces in Australia

There are plenty of online marketplaces in Australia to choose from. Check out their pros and cons:


  • Pro: More sales with 14 million visitors per month (allows a wider audience reach). 
  • Con: There is a lot of competition. 


  • Pro: The potential to reach a mass audience. 
  • Con: Seller fees can hinder profits.


  • Pro: Built-in analytics for research. 
  • Con: Lots of promotional work outside of the platform to reach mass audiences. 


  • Pro: Customer trust.
  • Con: Only fashion-focused. 


  • Pro: Low fees.
  • Con: No desktop version available. 

Facebook (Facebook Marketplace Australia)

  • Pro: Easy to sell and buy.
  • Con: No-bidding system. 


  • Pro: Category experts.
  • Con: Auction focused. 

With those pros and cons in mind about marketplaces in Australia, here is a list of other online marketplace sites in Australia to consider:

To summarise

In summary, there are plenty of platforms for selling in Australia. Some can help you reach mass audiences, but they often include listing and seller fees, which can hinder profits. However, reaching mass audiences does offer people and businesses the potential to make more sales.

There are many reasons why you should jump on the online business train. With Esty and Amazon, you can set up business pages and use them as eCommerce stores, which ultimately leads to promoting your business while generating leads. To one of the online marketplaces in Australia for you, it is best to consider your target audience potential, fees, ease of use, and also which will offer the best selling results.


1. What are the 3 main types of online marketplaces?

There are various types of online marketplaces that offer different services, the most common being business-to-customer (B2C), business-to-business (B2B), and peer-to-peer (P2P). 

2. What is similar to eBay in Australia?

The most similar online marketplace to eBay in Australia is Gumtree. This platform allows auctions and one-time sales prices. Sellers can list a variety of items on the marketplace for delivery or collection.

3. What are some examples of online marketplaces?

The most famous online marketplaces are eBay, Gumtree, Amazon, Depop, and Etsy.

4. What is the difference between eCommerce and online marketplace?

There isn’t a huge difference. Marketplaces tend to sell a wider range of products, while eCommerce stores usually focus on one type of product with a business behind the store. 

Yes, Shopify is a popular platform amont the best marketplaces in Australia. It is a great platform for those who want to host a shop and build a website to reach customers to sell their products.

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