Whether you’re doing it to promote your business or start as a writer, blogging is always a good idea. But just because there are millions of blogs doesn’t mean anybody could do it. Have you got what it takes? These tips on how to start a blog in Australia are here to prepare you. Let’s dive in!
10+ Tips on How to Start a Blog
A blog can stand for itself or be a part of a bigger website, a popular solution among many businesses. It can also be run by one writer or a whole group of authors who write individual posts. Either way, the following tips will help you get your blog off the ground:
1. Find the right blogging platform
Almost all website building platforms, such as WordPress, Wix or Squarespace, offer pre-built templates and setting up of a blog as well, right from your browser. There are also blog-specific platforms, such as:
2. Benefits of Using WordPress
This open-source program is considered the best blog platform by many for a reason. You can either use its self-hosted platform or add it to another hosting server.
It may take you a while to figure it out and get used to it, but afterwards, with WordPress you’ll be able to manage your website independently and organize it however you like. Plus–it’s mobile-friendly.
Among other things, it allows you to set multiple users, which is handy if you’ll write with a group of authors. Moreover, it includes over 54,000 plugins, from eCommerce to galleries, which turn it into much more than a simple blog tool. Some of the essential plugins are:
- Yoast SEO to help you with ranking.
- Akismet will protect you from spam.
- AddToAny will allow your posts to be shareable to other platforms.
- HelloBar for new signups via email.
- JetPack will give you essential stats.
- Editorial Calendar will help you plan your posts.
3. Set up WordPress on SiteGround
It’s common to be confused about setting up WordPress, but it’s not as complicated once you figure it out. Follow these steps:
- Go to Site Tools/Dev/App Installer;
- Click on ‘Install New Application’;
- Select the application you want to use from the drop-down menu;
- Fill in the Application Setup and Admin Info details;
- Click ‘Install’.
Another option is to follow this route: Site Tools/WordPress/Install & Manage.
4. Install a WordPress theme
If you’re a novice user, here’s a step-by-step instruction on how to install a WordPress theme:
- Log in to WordPress backend;
- From the menu, select Appearance/Themes;
- Click on ‘Add New’;
- You can also enter the name of the theme you wish to install in the search bar;
- To see what it’ll look like, hover over the theme;
- When you decide on your future theme, click ‘Install’
5. Start writing posts and pages
Before you launch your blog, make sure to have at least ten posts ready so that your content publishing plan doesn’t suffer. You can write them within the WordPress built-in text entry or copy them from Word or Google Docs. The latter is a better option since you’ll be sure your content is saved in its final form.
6. Register your domain name and get blog hosting
Sites such as Bluehost, SiteGround or GoDaddy come with web-builder and blogging tools. Free WordPress CMS can be installed on almost any hosting server, but it’s always the best recommendation to use its native WordPress.com hosting.
|Starting at AU$4.13/month||Starting at AU$4.99/month||Starting at AU$19/month|
7. Edit headers and format your blog’s text
You can do so without hiring a designer. The easiest way to edit a header is by installing a plugin called ‘Insert Headers and Footers’. Moreover, make sure you don’t just write plain text and publish it like that; WordPress offers many formatting possibilities like changing the font, adding images, making lists, emphasizing some parts of the text, and sectioning it with headings.
A good piece of advice for blog consistency is to choose a few headings you like and apply them in each post.
8. Add Google Analytics
That is important for two reasons: you’ll gain insight into your website visitors, where they come from, what they read, etc., which will help you optimize your articles in the future. The second reason is that advertisers may ask you for an analytics screenshot before working with you on sponsored posts.
9. Set up social accounts and email marketing plan
Make sure your name and visual identity are consistent on different social platforms, especially the colour palette, logo, typography, etc. Then, publish there to promote your blog content and make sure to put a link to your website.
Pro-tip is to follow authors from the same niche, like and comment on their posts to grab their attention, but don’t make it too obvious.
10. Bonus Advice on Setting up a Blog
Now that you went through the basics, let’s turn you into a pro with these three advanced pieces of advice for Aussie bloggers:
- Improve the content
If you want to stand out in a record amount of time, you need to be one of the few bloggers who: conduct their research, write longer posts of up to 2,000 words, and put in extra work to make the content authentic, high-quality photos to accompany the text. Of course, consistency and regular publishing are a must, but if you’re struggling to find original content, feel free to update some of your older posts.
- Improve the engagement
You’re not writing to impress yourself but to share relevant and useful information with potential readers. Even if you’ve perfectly set up your new personal blog, it doesn’t mean that internet users will stumble upon your website by themselves, and it certainly doesn’t mean they will engage with your content if they don’t feel encouraged.
A proven way of keeping a relationship with your readers is by sending them well-thought, personalized emails with compelling subject lines and a clear CTA.
- Set up an email marketing software
Before you start with regular email notifications, make sure to find an email software that you like and that meets your budget. This simple tool will save you time and optimize the process of sending automated emails, newsletters, event invites, and more. If you’re not sure where to start, go for an all-in-one email marketing software that is beginner-friendly.
Setting up a blog requires a lot of planning, exploring and experimenting. So embrace this period of trial and error, get creative, and allow yourself to express yourself authentically. And if you get stuck, you can always come back to this thorough guide on how to start a blog in Australia.
1. How much do bloggers make in Australia?
They usually make around AU$53k on average. However, some more successful ones make up to AU$200,000 per year.
2. How can I start a blog and make money in Australia?
A good starting point is this article because we made sure to put up a list of a step-by-step guide on how to start a blog in Australia.
3. How do I legally start a blog?
To legally start a blog in Australia, you will need to find a blogging platform, get yourself a domain name and a hosting server, and start customizing your website and writing your blog posts.