There are many talented creators on TikTok who are getting paid for the videos they post. If you too are looking for ways to monetise your presence on the app, promoting sponsored content is one way to do it.
Keep reading to find out how to get a paid partnership on TikTok!
What Is a TikTok Paid Partnership?
A paid partnership is a deal between brands and content creators on TikTok under which influencers promote a certain product or service in their videos and receive monetary compensation in return.
Under the paid partnership label, your videos become ads. But unlike traditional in-feed ads, content created in partnership with creators is more personalised and thus more engaging and effective. In fact, according to TikTok video view rates, engagement and brand recall have all been positively affected by posts created in partnership with creators.
How to enable Branded Content on TikTok?
Ads created in partnership with brands are categorised as branded content by the app and must follow the platform’s guidelines regarding sponsored TikTok posts.
This means that you cannot post content that violates TikTok Community Guidelines or country-specific requirements. For instance, in Australia, you cannot endorse baby food, charities or weight loss products or services—this could get you banned from the platform for a certain period of time.
It also needs to be clear which product or service you are promoting (either through the video or a text caption). Finally, you must disclose that the post features branded content by enabling the Branded content toggle on TikTok.
Here is how to do it.
1. When posting tap on More options
2. Tap on Branded Content and turn the toggle on
Once enabled, it will add a disclosure, such as #Ad or #Sponsored, to your post’s description.
Alternatively you could add the disclosure yourself after which you will get a pop-up message prompting you to turn on the Branded Content toggle on TikTok.
Paid partnerships are just one way to promote branded content. TikTokers could also get involved in branded hashtag challenges, become Brand Ambassadors or include affiliate links in their TikTok accounts to sell products and services directly.
How much do TikTok sponsors pay?
A recent survey revealed that top paid Australian influencers on the app make around $71,000, which is more than they earn on YouTube, Snapchat or Instagram, TikTok’s biggest rival.
Which platform is better for marketers? Read about it in this article.
The survey also indicates that an average influencer in the country makes around $52,744 a year, which compared to other well-paid jobs may not seem like a lot. However, the figure is impressive considering that most influencers are younger and for many of them this is a side gig rather than a full-time job. Plus, there is a lot of potential to increase earnings—even though relatively new, TikTok is one of the fastest growing video sharing apps in Australia prompting brands to reach out to influencers themselves.
You might be interested in:
How much do YouTubers get paid for sponsored posts
How to make money on Instagram?
How to Get Sponsored on TikTok?
Here are a few helpful tips.
1. Grow your TikTok following
Not only is a certain number of followers required to post Branded Content on TikTok, but brands are more likely to partner with you (and pay you more) if you have a bigger fan base.
2. Get to know your audience
Knowing what kind of users follow you is very important as it can help you tailor content to their interests, age, demographics and region. You should also interact with your followers—reply with a unique comment or make a thank you video. The better the connection with your followers, the more likely you are to cash in on your TikTok presence.
Did you know that followers can give gifts to TikTok creators? Find out how much some of the most expensive TikTok gifts cost.
3. Join the TikTok Creator Marketplace
When it comes to how to get paid collaborations on TikTok, one of the best and easiest ways is joining the TikTok Creator Marketplace
This is the app’s official collaboration platform that allows brands to connect with influencers. To join you need to be 18 and older, post regularly (a minimum of 3 videos in the last month), have solid engagement rates (more than 100k likes in the last month) and have more than 100,000 followers.
If approved you could either reach out to brands and submit an application to open campaigns (this option is not available everywhere) or get approached by the sponsors themselves through in-app notifications.
4. Promote across other social media platforms
Since TikTok is still reasonably new, having an account with lots of followers on other channels can give you more exposure and make you a more likely candidate for TikTok sponsorship deals. Cross promotion across social networks is a great way to increase your reach as well—post a short teaser on TikTok and a link to the entire video on YouTube and you get exposure to users of both platforms.
5. Your content represents you
Cultivate your brand by posting genuine and engaging content that reflects your personality and beliefs. After all, the type of content you publish will determine what kind of brands want to work with you. This means you need a clear concept of what your personal brand should be and push content that aligns with that idea.
6. Post consistently
According to surveys, the best time to post on social media is at 10 am on weekdays. So, to get maximum visibility, make a schedule to post every day (or more than once a day) at the same time. However, don’t compromise on the quality of the videos just to meet a quota. With an app like TikTok that values originality above all, quantity should never beat quality.
7. Make your profile stand out
Like your content, your TikTok profile needs to be unique and stand out. It should also look polished and include all the relevant information, so make sure to add links to your other social media accounts, a business email and a professional headshot. Your profile should also clearly state that you are looking to partner with sponsors and create branded content.
8. Look to other TikTokers for inspiration
Follow creators that have deals with brands and check out how they are promoting goods and services. You might get a couple of ideas that could push you ahead of the competition. Or you could take a look at some video ideas for newbies to the app for inspiration.
However, never copy directly what others are doing as this will be in violation of TikTok sponsorship requirements and the app’s guidelines. Always try to put your own spin on the content you publish.
9. Create non-sponsored material about your favourite products/brands
Brands are more likely to invest in a creator who has already made a sale. So make a couple of videos about your favourite brand and see if you can turn your followers into customers. Given that nearly 50% of consumers have purchased something because influencers recommended it, marketing and selling a product should be a walk in the park.
10. Make an impressive pitch
If you find a sponsor that is a good fit for your brand, prepare a pitch that is engaging and clear. Mention why you want to collaborate with that particular brand and how you can contribute to the growth of the company.
Also have stats ready to back up your pitch—how many followers do you have, where are they from, how many likes and comments do you get on average? Presenting companies with facts and figures can help you seal the deal faster and also show potential sponsors that you are serious about the partnership.
11. Content is king
Last and most importantly, make sure your content is original, fresh and fun. This is the best way to get more followers which will in turn help brands notice you.
Before You Sign the Deal
You’ve found a sponsor that aligns with your personal brand? Before you close the deal, make sure to arrange compensation—how much will you get paid and how frequently (monthly, per post, per conversion)—and content requirement (style and posting frequency).
These may seem like obvious things to consider, but it is important you complete the checklist to get the most out of your TikTok sponsorship.
FAQs:
1. What is branded content on TikTok?
TikTok defines branded content as any video that promotes products and services for which the creator has received something of value from a brand in exchange, such as payment or gifts.
2. How many followers do you need to get sponsored on TikTok?
There’s no particular number of followers you must have to obtain sponsorships, but in general, having more than 10k followers will help you get more attention from sponsors and better deals.
3. How many followers do you need to get paid on TikTok?
TikTok pays around 2 to 4 cents per 1,000 views via the platform’s Creator Fund. To access it you need at least 10,000 followers. Sadly, Aussies can’t access this fund at the moment although it is rumoured that the feature will be launched Down Under at the start of 2023.
4. How to work with brands on TikTok?
If you’re a newbie creator wondering how to get a paid partnership on TikTok, you first need to cultivate your personal brand and build a following on the platform. Once you do that, consider joining TikTok’s Creator Marketplace—it will make it easier for brands to notice you and even reach out to you instead of you pitching to them.
